Labels & Storytelling

I'm the kind of person that buys things because they look good. Even food. Or wine. Sometimes they taste horrible, but other times you have some real good stuff. In San Francisco I saw a marvellous exhibition today in the Museum of Modern Art: How wine became modern. As an editor I was totally charmed by the part of the Labels & Storytelling. It's a new phenomenon for me, but a lot of wine houses are telling stories now a days! Here are some of my favourites.
Also look at this superb website of Linnea Vineyards: https://www.linnaeavineyards.com/#3