Writing a Strong Lead Is Half the Battle

In this Wall Street Journal article John McPhee - a Pulitzer Prize winner, writes for the New Yorker, teaches at Princeton and has penned 28 books - shows the importance of a good lead and how to write it.

You're wading around in your notes, getting nowhere. You don't see a structure for the piece you're trying to write. You don't know what to do. So you stop everything and hunt through your mind for a good beginning, a good way to scissor in.

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